I’ve been working in the industry for 18+ years, first as an Art Director and then as a Copywriter and a Creative Director. During that time I’ve had the privilege of working at some of the best creative agencies in London, and for some of the best brands in the world.
I’ve won over seventy awards across a wide range of client businesses, including a Grand Prix at Cannes.
With all the noise surrounding us in the modern information age, I believe it’s crucial that the work we do is simple enough to cut through, and culturally resonant enough to get talked about. There’s no point doing it if it doesn’t move people: evoke a feeling or provoke a reaction; change thinking or change behaviour; and to do that you have to build an emotional connection with them.