To promote new series The Capture (a conspiracy thriller about the dark forces of media manipulation) we did the unthinkable: we hacked the BBC.
Gold and Silver winner at Creative Circle 2023. Gold and Silver winner at Promax UK 2022 and shortlist at British Arrows 2023.
BBC One, Saturday night prime time slot, the trailers for popular shows weren't all they seemed...
Double award winner (Gold and Silver) at Promax UK 2022
Glitching logos of iconic BBC shows - these ran as digital posters and social ads
BBC One had just recently launched a new set of idents. I augmented one of them especially for The Capture.
We gave Britain's biggest radio presenters some voice-cloning software to mess with listeners' heads, live, at breakfast time.
To promote new series The Capture (a conspiracy thriller about the dark forces of media manipulation) we did the unthinkable: we hacked the BBC.
Gold and Silver winner at Creative Circle 2023. Gold and Silver winner at Promax UK 2022 and shortlist at British Arrows 2023.
To promote new series The Capture (a conspiracy thriller about the dark forces of media manipulation) we did the unthinkable: we hacked the BBC.
Gold and Silver winner at Creative Circle 2023. Gold and Silver winner at Promax UK 2022 and shortlist at British Arrows 2023.
To promote new series The Capture (a conspiracy thriller about the dark forces of media manipulation) we did the unthinkable: we hacked the BBC.
Gold and Silver winner at Creative Circle 2023. Gold and Silver winner at Promax UK 2022 and shortlist at British Arrows 2023.
BBC – The CaptureTo promote new series The Capture (a conspiracy thriller about the dark forces of media manipulation) we did the unthinkable: we hacked the BBC. Gold and Silver winner at Creative Circle 2023. Gold and Silver winner at Promax UK 2022 and shortlist at British Arrows 2023. |
643 films. All using the same 6 lines of dialogue.
The Parallel Lines project amassed over 10 million views, won a Grand Prix at Cannes, a D&AD Pencil and let the world know about Philips’ new cinematically proportioned TV.
Directed by Carl Erik Rinsch @RSA
Directed by Jake Scott @RSA
Directed by Johnny Hardstaff @RSA
Directed by Hi-Sim @RSA
Directed by Greg Fay @RSA
Directed by Barney Cokeliss @RSA
Philips – Parallel Lines643 films. All using the same 6 lines of dialogue. The Parallel Lines project amassed over 10 million views, won a Grand Prix at Cannes, a D&AD Pencil and let the world know about Philips’ new cinematically proportioned TV. |
The brief was annoyingly generic: ‘Golf. A Great Car to Drive’. But then we got thinking about how driving is a bit of a lost art. And about how, if you live in a big city, the only time it’s ever enjoyable is at night. The TV spot won Gold at Cannes and a D&AD Pencil, the integrated campaign won Gold at London International Awards, and the project as a whole created a nightdriving movement.
The brief was annoyingly generic: ‘Golf. A Great Car to Drive’. But then we got thinking about how driving is a bit of a lost art. And about how, if you live in a big city, the only time it’s ever enjoyable is at night. The TV spot won Gold at Cannes and a D&AD Pencil, the integrated campaign won Gold at London International Awards, and the project as a whole created a nightdriving movement.
The brief was annoyingly generic: ‘Golf. A Great Car to Drive’. But then we got thinking about how driving is a bit of a lost art. And about how, if you live in a big city, the only time it’s ever enjoyable is at night. The TV spot won Gold at Cannes and a D&AD Pencil, the integrated campaign won Gold at London International Awards, and the project as a whole created a nightdriving movement.
The brief was annoyingly generic: ‘Golf. A Great Car to Drive’. But then we got thinking about how driving is a bit of a lost art. And about how, if you live in a big city, the only time it’s ever enjoyable is at night. The TV spot won Gold at Cannes and a D&AD Pencil, the integrated campaign won Gold at London International Awards, and the project as a whole created a nightdriving movement.
The brief was annoyingly generic: ‘Golf. A Great Car to Drive’. But then we got thinking about how driving is a bit of a lost art. And about how, if you live in a big city, the only time it’s ever enjoyable is at night. The TV spot won Gold at Cannes and a D&AD Pencil, the integrated campaign won Gold at London International Awards, and the project as a whole created a nightdriving movement.
VW Golf – NightdrivingThe brief was annoyingly generic: ‘Golf. A Great Car to Drive’. But then we got thinking about how driving is a bit of a lost art. And about how, if you live in a big city, the only time it’s ever enjoyable is at night. The TV spot won Gold at Cannes and a D&AD Pencil, the integrated campaign won Gold at London International Awards, and the project as a whole created a nightdriving movement. |
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
Shot by fashion photographer Marie Schuller
Shot by fashion photographer Marie Schuller
Shot by fashion photographer Marie Schuller
Shot by fashion photographer Marie Schuller
Shot by fashion photographer Marie Schuller
Shot by fashion photographer Marie Schuller
Shot by fashion photographer Marie Schuller
We created a Specsavers Canada GIPHY page and posted these GIFs for people to share with that special someone.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
The brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour.
SpecsaversThe brand was launching in a new market: Canada. But we didn’t just want to create another ‘Should’ve Gone To Specsavers’ campaign. It was the ideal opportunity to try something different. So we came up with a new brand platform, without losing sight of what Specsavers is famous for: a cheeky sense of humour. |
When your promotional campaign for a new TV drama series has to follow the conventions of all other promotional campaigns for TV drama series’ (ie. feature the talent and clips from the show), how do you stand out from the crowd? The clue was in the name…
When your promotional campaign for a new TV drama series has to follow the conventions of all other promotional campaigns for TV drama series’ (ie. feature the talent and clips from the show), how do you stand out from the crowd? The clue was in the name…
When your promotional campaign for a new TV drama series has to follow the conventions of all other promotional campaigns for TV drama series’ (ie. feature the talent and clips from the show), how do you stand out from the crowd? The clue was in the name…
When your promotional campaign for a new TV drama series has to follow the conventions of all other promotional campaigns for TV drama series’ (ie. feature the talent and clips from the show), how do you stand out from the crowd? The clue was in the name…
When your promotional campaign for a new TV drama series has to follow the conventions of all other promotional campaigns for TV drama series’ (ie. feature the talent and clips from the show), how do you stand out from the crowd? The clue was in the name…
When your promotional campaign for a new TV drama series has to follow the conventions of all other promotional campaigns for TV drama series’ (ie. feature the talent and clips from the show), how do you stand out from the crowd? The clue was in the name…
When your promotional campaign for a new TV drama series has to follow the conventions of all other promotional campaigns for TV drama series’ (ie. feature the talent and clips from the show), how do you stand out from the crowd? The clue was in the name…
BBC – The GoldWhen your promotional campaign for a new TV drama series has to follow the conventions of all other promotional campaigns for TV drama series’ (ie. feature the talent and clips from the show), how do you stand out from the crowd? The clue was in the name… |
This was also used as the opening title sequence
Illustrated by street artist Superfreak
Superfreak's bold illustrations were used across a wide range of digital media
Year 6 at St Wilfrid's Primary School in Birmingham singing along to 'It's a Brum Ting' ready for the Commonwealth Games 2022.
BBC – Birmingham 2022 Commonwealth GamesHow do you stand out from the marketing noise during a cluttered summer of international sport? By tapping into local pride, celebrating local talent, and singing a bloody catchy local tune… |
We helped Children in Need come up with a new brand positioning, a tag line the whole organisation could rally around, and a launch TV campaign – all in the space of 5 months.
We helped Children in Need come up with a new brand positioning, a tag line the whole organisation could rally around, and a launch TV campaign – all in the space of 5 months.
BBC – Children in NeedWe helped Children in Need come up with a new brand positioning, a tag line the whole organisation could rally around, and a launch TV campaign – all in the space of 5 months. |
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
After 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience.
BBC – Waterloo RoadAfter 10 series’ and 7 years absence, the iconic Waterloo Road came back on our screens in 2023. We created a social-first campaign to not only appeal to existing fans, but also attract a new, younger audience. |
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
A big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time!
Tesco – Love Every MouthfulA big campaign for Britain’s biggest supermarket. It’s aim, to create for itself a whole new point of view and passion around food. A rallying cry, not just for the consumer but for the company itself. It ran in pretty much every format possible from big TV ads to carrier bag designs. It was a busy time! |
Fake news, data privacy scandals, government regulation…Facebook took a bit of a beating in 2018. As part of a global campaign to try and rebuild trust, I made these local adaptations for the UK and Australia.
Fake news, data privacy scandals, government regulation…Facebook took a bit of a beating in 2018. As part of a global campaign to try and rebuild trust, I made these local adaptations for the UK and Australia.
Fake news, data privacy scandals, government regulation…Facebook took a bit of a beating in 2018. As part of a global campaign to try and rebuild trust, I made these local adaptations for the UK and Australia.
Fake news, data privacy scandals, government regulation…Facebook took a bit of a beating in 2018. As part of a global campaign to try and rebuild trust, I made these local adaptations for the UK and Australia.
Fake news, data privacy scandals, government regulation…Facebook took a bit of a beating in 2018. As part of a global campaign to try and rebuild trust, I made these local adaptations for the UK and Australia.
Fake news, data privacy scandals, government regulation…Facebook took a bit of a beating in 2018. As part of a global campaign to try and rebuild trust, I made these local adaptations for the UK and Australia.
Fake news, data privacy scandals, government regulation…Facebook took a bit of a beating in 2018. As part of a global campaign to try and rebuild trust, I made these local adaptations for the UK and Australia.
Fake news, data privacy scandals, government regulation…Facebook took a bit of a beating in 2018. As part of a global campaign to try and rebuild trust, I made these local adaptations for the UK and Australia.
Facebook – Here TogetherFake news, data privacy scandals, government regulation…Facebook took a bit of a beating in 2018. As part of a global campaign to try and rebuild trust, I made these local adaptations for the UK and Australia. |
How do you sell sunglasses during a summer of Covid-19 lockdowns? A fashion campaign with a Specsavers twist…
How do you sell sunglasses during a summer of Covid-19 lockdowns? A fashion campaign with a Specsavers twist…
How do you sell sunglasses during a summer of Covid-19 lockdowns? A fashion campaign with a Specsavers twist…
Specsavers – #SavedByTheShadesHow do you sell sunglasses during a summer of Covid-19 lockdowns? A fashion campaign with a Specsavers twist… |
Three films about how the Golf Plus is just the tiniest bit bigger than the standard Golf. Won Gold at the British Arrows.
Three films about how the Golf Plus is just the tiniest bit bigger than the standard Golf. Won Gold at the British Arrows.
Three films about how the Golf Plus is just the tiniest bit bigger than the standard Golf. Won Gold at the British Arrows.
VW – Golf PlusThree films about how the Golf Plus is just the tiniest bit bigger than the standard Golf. Won Gold at the British Arrows. |
Part commercial, part sculpture. This machine WORKED. Eventually. No post-production.
Cadbury Twirl – TwirlygigPart commercial, part sculpture. This machine WORKED. Eventually. No post-production. |
Coffee Shop
Greek Meal
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
Brexit tactical execution
Conservative leadership race/political turmoil-based tactical execution
We're a nation of Marmite lovers. Which is why Brits often get Marmite confiscated from hand luggage at airport security. So as part of their centenary birthday celebrations, British Airways decided to make a small carry-on version. Not good news for everyone; because we're a nation of Marmite haters too...
We're a nation of Marmite lovers. Which is why Brits often get Marmite confiscated from hand luggage at airport security. So as part of their centenary birthday celebrations, British Airways decided to make a small carry-on version. Not good news for everyone; because we're a nation of Marmite haters too...
We're a nation of Marmite lovers. Which is why Brits often get Marmite confiscated from hand luggage at airport security. So as part of their centenary birthday celebrations, British Airways decided to make a small carry-on version. Not good news for everyone; because we're a nation of Marmite haters too...
There's always a buzz around a new series of Love Island. It has a huge and loyal fan base. It even has its own language. What better audience to talk to about our great deals to Cape Town?
Who could have known we wouldn't be going anywhere in 2020? :P
Who could have known we wouldn't be going anywhere in 2020? :P
Who could have known we wouldn't be going anywhere in 2020? :P
Who could have known we wouldn't be going anywhere in 2020? :P
Who could have known we wouldn't be going anywhere in 2020? :P
Who could have known we wouldn't be going anywhere in 2020? :P
Who could have known we wouldn't be going anywhere in 2020? :P
This ad ran just days before the gut-wrenching Rugby World Cup semi-final between England and the All Blacks.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
A selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run.
British AirwaysA selection of work from my time as Executive Creative Director of British Airways at Ogilvy. It was a turbulent (ahem) time for the business due to the pilots’ strike and then the outbreak of Covid-19, so some of these examples didn’t get a chance to run. |
Online film series - Ep. 01
Online film series - Ep. 02
Online film series - Ep. 03
Online film series - Ep. 04
The Rag & Bone Man
The Guitar Maker
The Bike Maker & The Florist
The Street Food Chef
Sol – Finding Espiritu LibreSol’s roots go back to post-colonial Mexico. The beer was born of the nation’s independent spirit after the revolution of the 19th Century. This campaign sought to celebrate that spirit in the modern world, and the many people choosing to stick two fingers up to The Man and make a living on their own terms, doing something they’re truly passionate about. As a further nod to the beer’s Mexican heritage, we did a modern take on Mexican Muralism: commissioning street artists to create large scale public art works celebrating these modern heroes of Espiritu Libre. The campaign comprised a series of documentary films and art works from London to Manchester to Margate. |
These ran on Facebook, with a direct link to the chatbot on Facebook Messenger.
These ran on Facebook, with a direct link to the chatbot on Facebook Messenger.
These ran on Facebook, with a direct link to the chatbot on Facebook Messenger.
Men are notoriously bad at talking about their feelings and vulnerability. Which is partly why suicide is the biggest cause of death among men aged under 45. To help overcome the stigma and address this alarming statistic, we partnered with Facebook Creative Shop to create a chatbot for mental health charity Time To Change.
Time To Change – Charlie3000 ChatbotMen are notoriously bad at talking about their feelings and vulnerability. Which is partly why suicide is the biggest cause of death among men aged under 45. To help overcome the stigma and address this alarming statistic, we partnered with Facebook Creative Shop to create a chatbot for mental health charity Time To Change. |
While at Facebook Creative Shop I made this ‘mobile-first’ brand awareness campaign for Birra Moretti, which ran exclusively on Facebook and Instagram in 2017.
The campaign comprised three phases, which ran over the course of a year, and was all about testing and learning and iterating in a nimble way.
We shot a bank of assets which were highly adaptable, allowing us to re-edit and re-purpose the same footage to convey multiple messages and tell multiple stories. After each phase of the campaign, the learnings informed what the next phase of the campaign would be.
We also prototyped before making the final ads, which helped us understand what would and wouldn’t work when viewed in your News Feed on a mobile phone.
While at Facebook Creative Shop I made this ‘mobile-first’ brand awareness campaign for Birra Moretti, which ran exclusively on Facebook and Instagram in 2017.
The campaign comprised three phases, which ran over the course of a year, and was all about testing and learning and iterating in a nimble way.
We shot a bank of assets which were highly adaptable, allowing us to re-edit and re-purpose the same footage to convey multiple messages and tell multiple stories. After each phase of the campaign, the learnings informed what the next phase of the campaign would be.
We also prototyped before making the final ads, which helped us understand what would and wouldn’t work when viewed in your News Feed on a mobile phone.
While at Facebook Creative Shop I made this ‘mobile-first’ brand awareness campaign for Birra Moretti, which ran exclusively on Facebook and Instagram in 2017.
The campaign comprised three phases, which ran over the course of a year, and was all about testing and learning and iterating in a nimble way.
We shot a bank of assets which were highly adaptable, allowing us to re-edit and re-purpose the same footage to convey multiple messages and tell multiple stories. After each phase of the campaign, the learnings informed what the next phase of the campaign would be.
We also prototyped before making the final ads, which helped us understand what would and wouldn’t work when viewed in your News Feed on a mobile phone.
Birra MorettiWhile at Facebook Creative Shop I made this ‘mobile-first’ brand awareness campaign for Birra Moretti, which ran exclusively on Facebook and Instagram in 2017. The campaign comprised three phases, which ran over the course of a year, and was all about testing and learning and iterating in a nimble way. We shot a bank of assets which were highly adaptable, allowing us to re-edit and re-purpose the same footage to convey multiple messages and tell multiple stories. After each phase of the campaign, the learnings informed what the next phase of the campaign would be. We also prototyped before making the final ads, which helped us understand what would and wouldn’t work when viewed in your News Feed on a mobile phone. |
We led this account from the pitch and produced a campaign that ran through every channel. Teaching applications hit record levels and the campaign won Gold at the IPA Effectiveness Awards.
We led this account from the pitch and produced a campaign that ran through every channel. Teaching applications hit record levels and the campaign won Gold at the IPA Effectiveness Awards.
We led this account from the pitch and produced a campaign that ran through every channel. Teaching applications hit record levels and the campaign won Gold at the IPA Effectiveness Awards.
We led this account from the pitch and produced a campaign that ran through every channel. Teaching applications hit record levels and the campaign won Gold at the IPA Effectiveness Awards.
We led this account from the pitch and produced a campaign that ran through every channel. Teaching applications hit record levels and the campaign won Gold at the IPA Effectiveness Awards.
We led this account from the pitch and produced a campaign that ran through every channel. Teaching applications hit record levels and the campaign won Gold at the IPA Effectiveness Awards.
Teaching Development AgencyWe led this account from the pitch and produced a campaign that ran through every channel. Teaching applications hit record levels and the campaign won Gold at the IPA Effectiveness Awards. |
The TV ad wasn’t popular with everyone, getting to number four on the most complained about commercials of all time list.
VW Golf 6 – FightThe TV ad wasn’t popular with everyone, getting to number four on the most complained about commercials of all time list. |
The first commercial of a campaign that has ended up running for over twelve years. The Cloth World concept has been taken across Europe, Latin America, the Middle East and Asia. Cloth People merchandising are now collectors items on ebay.
The first thing we ever did on placement, and the idea was still running fifteen years later.
The first thing we ever did on placement, and the idea was still running fifteen years later.
Unilever Comfort – Cloth WorldThe first thing we ever did on placement, and the idea was still running fifteen years later. |
The ad that both launched Cadbury's new Bubbly bar and the Joyville campaign.
Cadbury's Olympic promotion, where they hid golden tickets inside their chocolate bars.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
With the help of Pretty Green PR, Joyville made Hyde Park its home for The Olympics, welcoming thousands of visitors.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
An Aprils Fools Day gag that a worrying amount of people fell for
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Undercover actors in shopping centres pretended to need the public's assistance. Those who stopped to help were rewarded with olympic tickets. The stunt was produced by Pretty Green PR.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
In our heads Joyville transports its chocolate through purple pipelines. That informed the design of this ten metre high chocolate fountain. The ultimate way to sample chocolate. It's even got an organ in it that makes the chocolate bubble when you play it. (Created with Bompas & Parr and Amplify)
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Our biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville.
Created by HyperNaked
Still from 'Roundabout' TV spot, Saatchi Sydney
Still from 'Roundabout' TV spot, Saatchi Sydney
Still from 'Roundabout' TV spot, Saatchi Sydney
Still from 'Marvellous Creations' TV spot, Saatchi Sydney
Stills from 'Floating Cows', Ogilvy, Johannesburg
Stills from 'Floating Cows', Ogilvy, Johannesburg
Live Easter Event, Saatchi Sydney
Live Easter Event, Saatchi Sydney
Live Easter Event, Saatchi Sydney
Live event and webfilm: one morning, at a busy train station, a steam train turned up from Joyville to give out Cadbury chocolate to the unsuspecting people on the platfrom. By Saatchi Sydney
The Joyville Train
The Joyville Train
The Joyville Train
The Joyville Train
The Joyville Train
The Joyville Train
The Joyville Train
The Joyville Train
Stills from Pinata TV Spot, Ogilvy& Mather Toronto
Stills from Pinata TV Spot, Ogilvy& Mather Toronto
Cadbury Dairy Milk – JoyvilleOur biggest brief for Cadbury. They didn’t want an ad campaign. They wanted a completely 360 platform to run internationally, adaptable to all of their categories, that was about the products but that would also inspire love for the brand. We gave them Joyville. |
Our only ad in Hindi (!)
Our only ad in Hindi (!)
Our only ad in Hindi (!)
VW Passat CCOur only ad in Hindi (!) |
Starring Tropi-Colin & Senor Sultana
Starring the Berry Twins and Blue Barry
Starring Coach Bananas & Cherie
Starring Blue Barry and Jamima Starr
Starring the Berry Twins & Silent Dave
Starring Coach Bananas & the Nini Nanas
Starring the Berry Twins & Jean Coco
Starring Sir Pippin & Mess
Starring Coach Bananas & Cherie
Starring Tropi-Colin & Sir Pippin
Starring the Berry Twins
Weetabix – The WeetabuddiesIf you’re a kid, Weetabix is pretty boring compared to its more sugary rivals. So how could you get kids to reap the health benefits of Britain’s favourite wheat-based breakfast biscuit? Hello Weetabuddies. This campaign sparked a kiddie healthy-eating revolution. The characters inspired thousands to make their own Weetabuddies at breakfast time, and share their creations on the “Make a Weetabuddy” website. The characters were made into soft toys. Seasonal characters were introduced at Easter, Halloween and Christmas time. There was even a partnership with Cartoon Network. Not bad for a dry, brown, oval shape. |
What do you do if you don’t have time to eat breakfast? Weetabix decided to make a breakfast you can drink…
Weetabix On The Go – 8:59amWhat do you do if you don’t have time to eat breakfast? Weetabix decided to make a breakfast you can drink… |
On 14th July 2014, two schools had a Sports Day like no other: at the Queen Elizabeth Olympic Park in London – home to the London 2012 Olympics.
Even Mo Farah turned up…
Weetabix – Ultimate Sports DayOn 14th July 2014, two schools had a Sports Day like no other: at the Queen Elizabeth Olympic Park in London – home to the London 2012 Olympics. Even Mo Farah turned up… |
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
Produced by Pretty Green PR
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
For London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman.
Creme Egg – Goo GamesFor London Olympic year The Goo Games ran to TV, print and a load of online games. The print was shot by Nadav Kander. The TV by Aardman. |
How to refresh the Love it or Hate it campaign in a way that can live beyond the 30 sec ad format? Well, it was election year. So we formed two political parties of our own.
How to refresh the Love it or Hate it campaign in a way that can live beyond the 30 sec ad format? Well, it was election year. So we formed two political parties of our own.
How to refresh the Love it or Hate it campaign in a way that can live beyond the 30 sec ad format? Well, it was election year. So we formed two political parties of our own.
How to refresh the Love it or Hate it campaign in a way that can live beyond the 30 sec ad format? Well, it was election year. So we formed two political parties of our own.
How to refresh the Love it or Hate it campaign in a way that can live beyond the 30 sec ad format? Well, it was election year. So we formed two political parties of our own.
How to refresh the Love it or Hate it campaign in a way that can live beyond the 30 sec ad format? Well, it was election year. So we formed two political parties of our own.
How to refresh the Love it or Hate it campaign in a way that can live beyond the 30 sec ad format? Well, it was election year. So we formed two political parties of our own.
Marmite – ElectionHow to refresh the Love it or Hate it campaign in a way that can live beyond the 30 sec ad format? Well, it was election year. So we formed two political parties of our own. |
One of our first creative directing jobs. Silver at Cannes.
VW Polo – Singing DogOne of our first creative directing jobs. Silver at Cannes. |
This film was made to mark the end of the inaugural season of Facebook's first Incubator Hub UK, 'LDN_LAB'. It showcases the startups that took part.
This film was one of a series of three made with an Indian creative agency, showcasing Facebook's support of startups that are improving the lives of under-privileged communities.
One of a series of full page print ads which ran in Indian broadsheets, showcasing Facebook's support of Indian entrepreneurs, and the impact they're having on the Indian economy.
Facebook Startup ProgrammesWhile at Facebook Studio I made and oversaw the making of a number of case studies showcasing the valuable support that Facebook gives to small businesses, startups and entrepreneurs around the world – helping them to grow and succeed. Here are a few examples. |
It was just a brief for a summer radio ad but by the end of it we’d invented a new genre of music (‘shiver singing’), formed a band, shot a video and created an album of summer classic covers.
The Budweiser Ice Cold OrchestraIt was just a brief for a summer radio ad but by the end of it we’d invented a new genre of music (‘shiver singing’), formed a band, shot a video and created an album of summer classic covers. |
A selection of print and poster work from our time as Creative Directors on this account, some of which did quite well at the awards.
One of a series of posters that ran internationally for FT subscriptions
One of a series of posters that ran internationally for FT subscriptions
One of a series of posters that ran internationally for FT subscriptions
A selection of print and poster work from our time as Creative Directors on this account, some of which did quite well at the awards.
A selection of print and poster work from our time as Creative Directors on this account, some of which did quite well at the awards.
A selection of print and poster work from our time as Creative Directors on this account, some of which did quite well at the awards.
A selection of print and poster work from our time as Creative Directors on this account, some of which did quite well at the awards.
A selection of print and poster work from our time as Creative Directors on this account, some of which did quite well at the awards.
A selection of print and poster work from our time as Creative Directors on this account, some of which did quite well at the awards.
This won an Aerial Award (a national UK radio advertising award) in 2011.
Financial TimesA selection of print and poster work from our time as Creative Directors on this account, some of which did quite well at the awards. |
The launch cinema ad featured a 20 foot inflatable called Walter and inspired more films by youtube superusers. Then a Wispa Foundation was set up to help young people realize their own ridiculous dreams.
Including The Wispa Foundation, created by CMW
Wispa – Time Well MisspentTime Well Misspent is the time you devote to activities that are enjoyable but achieve absolutely nothing. Like eating a Wispa bar for example… |